You must have seen some specific websites popping on top of the search engine whenever you search for something; ever wondered what different others are writing that their website is getting much traffic and recognition?
It is definitely because of an SEO audit, which needs to be performed regularly on your website's excellent performance and long-term success.
If you do not intend to miss out on the significant amount of traffic and potential clients and customers, then you might not want to miss the information we provide in this article on how to do an SEO audit. So, without taking any further time, let's dive into it.
How to maintain your website performance with an SEO audit?
In performing an SEO audit, you will need not many but some of the required tools. Below we have listed the three essential SEO audit tools to help you.
1. Google Analytics
2. Google search console
3. Google PageSpeed Insights
How to perform an SEO audit?
1. Understand your competitors better
Competitors are leveled based on the number of common keywords. Navigating the search engine tool for a specific and more microscopic overview of your competitors enables you to understand the competition better.
It will also help you navigate the situation by understanding what other people are doing in the game.
2. Check out the coupled websites!
While you are struggling with maintaining your website's performance, there might be a chance that your website has a dupe floating over the internet, obviously without your permission.
But worry not because you can check this quickly by typing your site name on the search engine, and if it appears as a mix of the same word, different and distinctively, you have an issue to address.
3. Perform the manual actions
You may receive a manual action that you need to take from Google to violate the rules and guidelines of Google's webmaster quality guidelines. This is a manual penalty that will prevent your website from ranking on the search engine.
You can check for a manual action in the search console, and if an issue is detected, you can take a manual action immediately to resolve the issue.
4. Make sure that your website is using the HTTPS support
Https or hypertext transfer protocol secure is a protocol for internet connection that protects the integrity and security of data between the user and the website.
It is essential to check that your website uses HTTPS support and, if not, switch to it as soon as possible. You can easily add HTTPS by heading to the HTTPS report inside the audit.
5. Manage the links, both internal and external
So you rankings of websites have improved with logical hierarchies that manage the external and internal links, which is why it is essential to crucially navigate and organize the links in your website.
Tools like integrity or Xenu Sleuth can help you remove any deleted or broken links from your websites that may I know visitors and shush them away. You can do more by checking your website's speed and keyword placements.
You can also check page titles and tags. A precise distribution in the organization can also help you get a good amount of engagement and increase the number of clients.
